Her name is associated with perfect finish with best quality fabrics. Exquisite creations of this designer are complemented by accessories as well as shoes designed and made by her. The minimalistic pieces are small scale artwork reinterpreting past and present culture with a depurated style. Installations, unique pieces and limited edition collections complete the label. (Source: eugenialejos.com)
Amsterdam Fashion Tv: Could you tell us more about your business process?
Eugenia Alejos: My daily routine is checking e-mails, updating social network sites, working on product requests. On a weekly basis I have to meet potential partners, clients, and collaborators. The monthly schedule includes attending or organizing events and sales. On a yearly basis I attend trade shows, I work with my production, and I ask boutiques to pay before sending out any goods. Then start designing for next collection, photo shoots, branding movie clip, endless product shoots, no-sleep, photoshop sessions, printing out line-sheets, catalogues, press-kits, preparing displays, packaging, and so on…